#2 (52.7% of top experts)
The focus of a presentation is the audience:
- Why should the audience listen?
- What is valuable to them?
- What information do they already know?
- What information do they need to know?
Your topic may be important to you, but you must communicate its value to the audience also!
Today’s English recommends: in the beginning of the presentation, try to establish why this presentation is valuable to the audience.
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