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Know Your Audience

#2 (52.7% of top experts)

The focus of a presentation is the audience:

  • Why should the audience listen?
  • What is valuable to them?
  • What information do they already know?
  • What information do they need to know?

Your topic may be important to you, but you must communicate its value to the audience also!

Today’s English recommends: in the beginning of the presentation, try to establish why this presentation is valuable to the audience.

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